Originally shared by Chris Kim A
This totally reminds me of The Magic Christian
The down side of messing with stupid rich people these days is they usually have smart lawyers.
I’d have to say this is a form of satire, so protected from the lawyers?
Oh yeah I didn’t necessarily mean in this instance, just generally 🙂
Culture jamming… as an ad… for themselves. Ouroboros marketing.
Thing is, they gave the customers a refund before they left the shop. There’s no real grounds that I can see for a lawsuit.
The remedy you’d want to sue fur would normally be money back, so, yeah…
Can’t refund embarrassment and egg on face 😉
No, but I’m pretty sure that that’s not something that the legal system offers recourse for, either.
Payless did maliciously and willfully damage the individuals’ “taste maker” brand by intentionally leading them on.
But hey – good luck on that. 😛
What I don’t understand is why an influencer would bring their influence to bear, not only for free, but even paying hundreds for the privilege.
Jasper Janssen I’ll make a stab at that. 🙂
Either way, it’s a massive win for Payless, which took over a former Armani location in Santa Monica recently and invited groups of fashion-forward social media mavens to the grand opening of “Palessi,” a bespoke shop decorated with gold mannequins, soft lighting, model-perfect sales assistants and other posh accoutrements more befitting a Prada store than a shopping mall staple.
adweek.com – Q&A: How Payless Brilliantly Bamboozled Fashionistas With Its Fake Luxury Pop-up, ‘Palessi’
So they get set up a trendy “pop-up” store in a premier location with premier trappings shopped through a media ad agency. It looks like a happening event. And if your currency is being trendy then you collect it by being part of a trendy scene. Drink a bit. Socialize. Let your guard down. Bam. Hooked.
It’s kinda how cons work. Just no Redford or Newman. But free shoes. 😉
And also, Instagram influencers are pretty much by definition prostituting their influence — who says that the “reality” shown by Payless is in fact reality?
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