Bwahahahahaha

Bwahahahahaha

Originally shared by Chris Kim A

Hahahaha

https://sfgate.com/news/article/Payless-shoe-ad-advertisement-video-fake-store-13431706.php
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0 Responses to Bwahahahahaha

  1. Chris Kim A says:

    This totally reminds me of The Magic Christian

    The down side of messing with stupid rich people these days is they usually have smart lawyers.

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  2. Terry McNeil says:

    I’d have to say this is a form of satire, so protected from the lawyers?

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  3. Chris Kim A says:

    Oh yeah I didn’t necessarily mean in this instance, just generally 🙂

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  4. Paul Hosking says:

    …..brilliant…..

    Culture jamming… as an ad… for themselves. Ouroboros marketing.

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  5. Thing is, they gave the customers a refund before they left the shop. There’s no real grounds that I can see for a lawsuit.

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  6. The remedy you’d want to sue fur would normally be money back, so, yeah…

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  7. Cindy Brown says:

    Can’t refund embarrassment and egg on face 😉

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  8. No, but I’m pretty sure that that’s not something that the legal system offers recourse for, either.

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  9. Paul Hosking says:

    Devil’s advocate…

    Payless did maliciously and willfully damage the individuals’ “taste maker” brand by intentionally leading them on.

    But hey – good luck on that. 😛

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  10. What I don’t understand is why an influencer would bring their influence to bear, not only for free, but even paying hundreds for the privilege.

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  11. Paul Hosking says:

    Jasper Janssen I’ll make a stab at that. 🙂

    Either way, it’s a massive win for Payless, which took over a former Armani location in Santa Monica recently and invited groups of fashion-forward social media mavens to the grand opening of “Palessi,” a bespoke shop decorated with gold mannequins, soft lighting, model-perfect sales assistants and other posh accoutrements more befitting a Prada store than a shopping mall staple.

    adweek.com – Q&A: How Payless Brilliantly Bamboozled Fashionistas With Its Fake Luxury Pop-up, ‘Palessi’

    So they get set up a trendy “pop-up” store in a premier location with premier trappings shopped through a media ad agency. It looks like a happening event. And if your currency is being trendy then you collect it by being part of a trendy scene. Drink a bit. Socialize. Let your guard down. Bam. Hooked.

    It’s kinda how cons work. Just no Redford or Newman. But free shoes. 😉

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  12. And also, Instagram influencers are pretty much by definition prostituting their influence — who says that the “reality” shown by Payless is in fact reality?

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